Built for vibecoding · Next.js 16
D2CStarterkit is a production-ready e-commerce codebase: storefront, checkout, accounts, shipping, returns, tax invoices and a full admin. Built to be vibecoded: open it in your AI coding tool, describe your store, and ship.
Not technical? Let us set up, design and run it for you
58
database tables, designed for D2C
14
admin areas, ready on day one
5
databases supported from one schema
0
payment or email SDKs to babysit
Built for vibecoding
Open the kit in Claude Code, Cursor, Codex or any AI coding tool and talk to it in plain English. The kit ships with the map your AI needs to customise, extend and deploy it cleanly, following the same patterns every time.
SETUP.md
A step-by-step setup script for your AI: it asks about your brand, market, payments and shipping, then applies the answers and verifies.
CLAUDE.md + AGENTS.md
Project rules picked up by Claude Code, Cursor, Codex and other agents, so they know the layout before writing a line.
Storefront skill
Where everything lives, the design tokens, checkout, tax and shipping rules, and recipes for common changes.
Verify steps
Type-check, schema check and seed commands your AI runs after every change, so mistakes surface immediately.
You: Set this up for Hillfolk Coffee. India, Razorpay, Delhivery.
AI: Following SETUP.md: India preset, brand colours and fonts, Razorpay and Delhivery key slots. Type-check passes.
You: Add a testimonials strip above the newsletter.
AI: Per the storefront skill: new section type, added to src/config/home.ts in the right order.
You: Deploy it to Cloudflare Workers with D1.
AI: Switched the database to D1, ran migrations and deployed with pnpm deploy.
Everything a real store needs
Every flow a D2C brand runs on, from the first product view to the return label, is already built, wired together and tested.
A config-driven shop your clients will recognise as their own brand.
One pricing engine for the page and the payment, so totals never drift.
The promotions D2C brands actually run, priced line by line.
Passwordless sign-in shoppers don't abandon.
From pincode check to doorstep, without spreadsheets.
Post-purchase flows that build trust instead of tickets.
Compliant from the first order, in any market.
A built-in SMTP client that runs on Node and Cloudflare Workers.
The shopper's journey
Discover
Filters, search and collections
Choose
Variants, swatches, pincode check
Save
Coupons, buy X get Y, live tax
Pay
Stripe, Razorpay or COD
Track
Courier updates and emails
Return
Photo-backed returns and refunds
A full admin, included
Fourteen admin areas your team or client can use from day one, behind staff sign-in with owner, admin and staff roles.
Dashboard
Revenue, orders, ready-to-ship and low stock at a glance
Orders
Timeline, notes, cancel with restock, refunds, COD collected
Shipments
Ready-to-ship queue, bulk booking, exceptions, settings
Returns
Approve, decline, receive, restock and refund
Products
One-page editor: photos, options → variants, specs, SEO
Inventory
Stock per variant with a movement ledger
Discounts
Codes, scopes, buy X get Y, limits and usage
Taxes
Rates by region and tax code, GST-ready
Customers
Accounts, order counts and lifetime spend
Reviews
Moderate, reply and publish
Subscribers
Newsletter list with CSV export
Content
Pages, policies and FAQs
Staff
Owner, admin and staff roles, email sign-in
Collections
Categories and merchandising order
Global by default, India-ready
Ship with global defaults, or switch to the India preset with pincode checks, cash on delivery, Razorpay, Delhivery and GST invoices. It's a config change, not a rewrite.
D2CStarterkitcurrency: "USD",
locale: "en-US",
country: "US",
postalCode: null,
checkout: { cod: { enabled: false } },
tax: { pricesIncludeTax: false },Built for developers
Clear conventions, one config file for the brand, and documentation written for you and for your AI coding agent.
Brand, copy, market, tax and returns live in one config file; the home page is an ordered list of sections.
58 tables with migrations for Postgres, MySQL and SQLite, plus smoke tests that run on two engines.
SETUP.md, CLAUDE.md, AGENTS.md and a storefront skill give your AI the full map, so its changes follow the kit's patterns.
Node servers, Vercel or Cloudflare Workers. Payments and email use plain fetch and sockets, not heavy SDKs.
export const homeSections = [
{ type: "hero", title: ["Carry less.", "Live more."] },
{ type: "collection-list", title: "Shop by category" },
{ type: "product-rail", collection: "bestsellers" },
{ type: "promo-banner", cta: { label: "Shop new" } },
{ type: "faq" },
{ type: "newsletter" },
];$ pnpm install && pnpm db:migrate && pnpm db:seed
$ pnpm dev # localhost:3000, zero config
Bring your own database
Images go to a local folder or any S3-compatible bucket (AWS S3, Cloudflare R2, MinIO).
The unglamorous parts that real stores get audited on, already done.
Who it's for
Skip the months of plumbing. Start from checkout, admin and shipping that already work, and spend your time on the brand.
Deliver client stores faster and at a better margin. One licence covers every client project you build.
Standardise on one codebase your team knows, with the admin, tax and shipping your clients keep asking for.
Own your store, your data and your margins. Not technical? Our done-for-you service builds and runs it for you.
Compare
| Feature | Build from scratch | Hosted platform | D2CStarterkit |
|---|---|---|---|
| Time to a working checkout | Weeks to months | Minutes | Minutes |
| You own the code and data | Yes | Yes | |
| Per-order platform fees | Usually | ||
| Admin, shipping, returns, tax built in | You build it | Via apps and add-ons | Included |
| Customise anything | Yes | Within limits | Yes |
| Self-host on your stack | Yes | Yes |
Meet the founder
Founder, D2CStarterkit
Software consultant and AI practitioner
I'm a software consultant who has spent the last five years helping enterprise teams test with confidence: test strategy, automation architecture and AI-assisted QA. Today I'm a Lead Customer Engineer at BrowserStack.
Outside that, I build and ship my own products, from developer APIs on RapidAPI to browser extensions. D2CStarterkit brings the same quality-first habits to e-commerce: type checks, schema checks and smoke tests across database engines come built in, so you start from a codebase that's been tested, not just written.
Questions about the kit or the service? Email support@d2cstarterkit.com.
Pricing
Buy the kit and build as many stores as you like, or have us set up, design and maintain your store for you.
The full source code, for developers, freelancers, agencies and vibecoders.
$49one-time
No subscription, no per-order fees.
For brands that want a store without touching code. We set up, design and maintain it.
$99/ month
Billed monthly. No setup fee.
Secure checkout by Dodo Payments. Prices in USD; local tax is shown at checkout. Already bought the kit? Download it
Not sure which fits? support@d2cstarterkit.com
FAQ
Can't find what you're looking for? Email us and we'll reply.
Yes, that's how it's designed to be used. The kit ships with SETUP.md, CLAUDE.md, AGENTS.md and a storefront skill, so your AI knows where everything lives, follows the same patterns, and checks its own work. Describe what you want in plain English: set up the brand, add a section, switch the database, deploy.
The D2C Kit ($49 one-time) is the full source code: you, your developer or your AI build and run the store. The done-for-you service ($99 a month) is us doing it: we set up the store, design it for your brand and keep it maintained while you focus on selling.
The complete source code of a Next.js 16 e-commerce app: storefront, checkout, customer accounts, admin, shipping, returns, reviews, tax and invoices, plus the database schema and migrations, a demo seed, and setup documentation.
Yes. One licence covers unlimited projects, including stores you build for clients. You can deliver the finished, customised project to them. What you can't do is resell or redistribute the kit itself as a template or starter kit.
Stripe Checkout and Razorpay (standard and Magic Checkout) for payments, cash on delivery, and Delhivery for shipping. Each is a small, pluggable module, so adding another gateway or courier follows the same pattern.
Yes. It ships with global defaults (USD, Stripe, sales tax added at checkout) and an India preset (INR, pincodes, COD, Razorpay, Delhivery, GST) that's one config change away. Currency, locale, postal-code rules and tax are all configurable.
PostgreSQL, Neon, MySQL/MariaDB/PlanetScale, SQLite/Turso or Cloudflare D1, from one schema. It runs on any Node host, Vercel or Cloudflare Workers. Local development is zero-config SQLite.
You'll be comfortable if you've built a Next.js or React app before. The code follows one set of documented conventions, and SETUP.md walks you (or an AI coding agent) through brand, database, payments, shipping, email and admin setup step by step.
Updates and support are offered at our discretion, as described in the licence. If a launch offer includes a specific update or support period, it will say so at checkout.
Because you get the full source code immediately, kit purchases are generally non-refundable, except where consumer law requires otherwise. Email us before buying if you have any questions.
Spend your time on the brand, the products and the customers. We did the plumbing, and your AI handles the rest.